to be where i'm going

So, I have several blogs and I wasn't quite sure where this one was going. I am inspired by so many things lately and I think this may be my most important blog, though I have been neglecting it the most, just like my sketchbook gets neglected as I spend more time on the computer. It is a bad habit. It is easy to post recent work on my BirdDog Press or Handmaiden Papeterie blogs. It is easy to take a photograph of my son's daily adventures as a one-and-a-half year old. It is harder to get everything that I take in and process it for consumption online. I pledge to devote more time to my design blog and give a little more of myself to myself.

What am I inspired by today? Boxcar Press. They just launched a brand new website and I read almost the entire thing. I share their philosophy on so many levels and like to see them growing in an enviable direction. Thank you Boxcar for mastering and uplifting the historical craft of letterpress in this modern world with such care and passion.

Helvetica

I finally got around to putting this one in my Netflix queue. The days of going to a movie theater are long gone for me. I have promised myself I would watch it this week. Hmmm. My birthday is Friday!

Goal Progress

You may remember my goals posted for 2008, if not, here they are again:

1. Develop product line for sale in stationery stores across the country.
2. Execute Marketing Plan like a well oiled machine.
3. Build a team for maximum streamlined production.
4. Perfect policies & process to keep things running smoothly.
5. Knock 'em dead at NYC's National Stationery Show!

Because winter is nearly over and it's time for the renewal of spring, I thought I would give you an update on how we're doing so far. Number 1 is almost finished. The products haven't gone to production yet, but the product list, ideas & designs are 99% finished! The marketing plan is certainly in action, though we may not have quite made it to "well oiled machine" status as of yet. The team descriptions and job functions have been decided, now we just need to recruit the right personalities! Policies & Process are smoothing out – we'll definitely have this one crossed off the list by Spring's end. Number 5 remains to be seen, but we are confident! Of course we'll have another update when we return at the end of May.